Clients


"Working with Flocasts has been great! They continue to be the most unique way for us to reach our core audience. Their Flowebsite solution gives us real-time content and the ability to spread that content much further than just our homepage."
Jesse Williams
Head of sports marketing
"Working with Flocasts has been nothing but positive. In the beginning of the relationship, they worked with us extensively to come up with a custom program that fit exactly what we needed. Then throughout the year, they not only kept up with us to be sure we were getting everything we paid for, but they were also very flexible, and were willing to continue tailoring the campaign to fit out ever-changing needs. The Floguys were always very professionsl and pleasant to work with, and they made their expertise in the running space readily available, which was invaluable resource to us, being new to the running market."
Anne Bonney
Senior Brand Manager : Run
"I moved my advertising from periodicals to Flowrestling in 2010/2011. Sales results were surprising to say the least. Suplay had its best 4th quarter ever. There is no question that Flowrestling is where the wrestling community lives. The positive results and dollar saving for Suplay make my decision  for  a continuing relationship easy."
Gary Frey
President & CEO of Suplay
"Flotrack has revolutionized the sport over the past 4 years."
Wallace Spearmon
Olympian & World Champion








About us

Flocasts changes the way athletes and fans interact with their passion in sports. We are a new media company that enables people to connect and engage in the sports and sports communities they love. We focus on the untapped sports market neglected by traditional media. We cover sports with a focused vertical approach. This significant market of enthusiasts and passion driven participants are craving authentic and timely content. They do not want to dilute their passion. Traditional media models and content sources cannot and do not fill that need. These participants, fans, and enthusiasts are looking for content, a community to engage with and a platform with which to contribute to that community. They want to support the sport they love and make a lasting impact on that community.

 

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our Channels

Flotrack

Flowrestling

Gymnastike

Cyclingdirt

Flotrack is a new media outlet who's mission is to promote running. Flotrack provides content with the best minds in the sport, from athletes to coaches, to bring fans and enthusiasts an inside look at what it takes to be the best while creating a community centered around video. Flotrack's coverage of track and field is unmatched and continues to push industry standards.

Flowrestling is the largest media source for wrestling in the world, providing unprecedented coverage at all levels of the sport. From live coverage, to rankings, to a massive library of technique videos - if it's wrestling, it's happening on Flowrestling. As the largest, most sophisticated and influential media source for the sport, Flowrestling's goal is to help grow the sport of wrestling. 

 

gymnastike brings unrivaled gymnastics coverage at all levels. From compulsory to level elite and collegiate gymnastics, we cover the sport's rising and shining stars, events, technique and breaking story lines. With a unique focus around video content and connectivity, gymnastike has become the center of the passionate and engaged gymnastics community.

 

cyclingdirt produces more video content and covers more mountain bike and cyclocross events than any other media source. We have attracted the core of the cycling community by taking a tell it like it is approach to reporting and providing a platform that allows them to engage and interact directly through the site. By attracting the sport's hardcore influencers, and focusing on the growing sport of cyclocross, cyclingdirt has struck a chord in the community and is well-positioned for the future.

 
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our premium services

Flotrack pro

flo insider

gymnastike gold

In an effort to take the site and coverage of running and track to the next level, we have established Flotrack Pro. Flotrack Pro, formerly recognizable under the name Flocoach, is THE essential online video training product for runners and track & field athletes. In addition, we are going to be investing in raw in-depth workouts throughout the season. We want you to feel like you are at practice each and every week.


Being a "Floinsider" means being at the forefront of the wrestling community. You will now have access to: breaking news from around the wrestling world, up-to-date rumors from within the wrestling community, in-depth grade level rankings and scouting reports for the nation's top high school wrestlers as well as a slew of other wrestling essentials ranging from tournament previews & recaps to premium articles on the latest college commitments, coaching openings and wrestler transfers.

 

Gymnastike Gold will give you unprecedented and exclusive access to our sport; Gymnastike Gold will include extended versions of our Wednesday Workouts videos, which offer additional opportunities to learn about how the best athletes in our sport train. In the past, Workout Wednesdays had been offered sporadically, which often left users wondering when they'd get to view more footage based on awesome workouts from great coaches and athletes. Workout Wednesday will now be a more consistent weekly offering that will continue to grow the Gymnastike Gold library.

 





The Team

Martin Floreani

Co-Founder

Mark Floreani

Co-Founder

Madhu Venkatesan

Co-Founder

Pat Hitchins

VP of Sales

Ryan Fenton

Site Head, Flotrack

Joe Williamson

Site Head, Flowrestling

Mark Bader

Site Head, Flowrestling

Anne Phillips

Site Head, Gymnastike

Ray Machuca

Head, Production

Alex Lohr

Site Head, Flotrack

Max Crutchfield

Account Executive

Michael Eng

Designer

Truong-An Thai

Programmer

Frank Llamo

Developer

Jessica Reina

Office Manager

Wille Saylor

Site Head, Flowrestling

Mitch Kastoff

Site Editor, Flotrack

Nick Velliquette

Premium Content Marketing

Jennifer Teitell

Site Editor, Gymnastike

Paden Portillo

Programmer

Jeremy Hayes

Video Editor

David Williams

Sales Op

Kevin McRee

Site Head, Cyclingdirt





Contact us
The Flocasts HQ
  • 1214 W. 5th St. Suite A
  • Austin, TX
  • 78703