The Authority on Die-Hard Sports

Advertising Partnerships

Flocasts offers a wide array of executions to help your brand achieve the right message to our die-hard athlete communities. From standard display, to high impact media, to native advertising, to experiential activations, to content ownership positions, we provide custom solutions that will accomplish your goals and objectives.


New media and advanced technology created to serve, aggregate and grow massive athletic communities neglected by traditional media. We serve these needs through our four verticals: Flotrack, Flowrestling, gymnastike, and Cyclingdirt.

Premium Subscriptions

As a leader in our sports, we fuel our hyper-passionate audiences unlike anyone else though our premium services. We offer live streaming of events, behind the scenes videos, rankings, and techniques.


Flotrack is a new media outlet whose mission is to promote running. Flotrack provides content with the best minds in the sport - from athletes to coaches - to bring fans and enthusiasts an inside look at what it takes to be the best while creating a community centered around video. Flotrack's coverage of track and field is unmatched and continues to push industry standards.



Flowrestling is the largest media source for wrestling in the world, providing unprecedented coverage at all levels of the sport. From live coverage, to rankings, to a massive library of technique videos - if it's wrestling, it's happening on Flowrestling. As the largest, most sophisticated and influential media source for the sport, Flowrestling's goal is to help grow the sport of wrestling.



gymnastike brings unrivaled gymnastics coverage at all levels. From compulsory to level elite and collegiate gymnastics, we cover the sport's rising and shining stars, events, technique and breaking story lines. With a unique focus around video content and connectivity, gymnastike has become the center of the passionate and engaged gymnastics community.



Cyclingdirt produces more video content and covers more mountain bike and cyclocross events than any other media source. We have attracted the core of the cycling community by taking a tell it like it is approach to reporting and providing a platform that allows them to engage and interact directly through the site. Cyclingdirt has struck a chord in the community and is well-positioned for the future.



Flocasts changes the way athletes and fans interact with their passion in sports. We are a new media company that enables people to connect and engage in the sports and sports communities they love.

We focus on the untapped sports market neglected by traditional media. We cover sports with a focused vertical approach. This significant market of enthusiasts and passion driven participants are craving authentic and timely content. They do not want to dilute their passion. Traditional media models and content sources cannot and do not fill that need. These participants, fans, and enthusiasts are looking for content, a community to engage with and a platform with which to contribute to that community. They want to support the sport they love and make a lasting impact on that community.

Join our team. Check out the Open Positions or Drop us a line

FloElite to Live Stream the 2014 Crush Games

For Immediate Release FLOELITE TO LIVE STREAM THE 2014 CRUSH GAMES  AUSTIN, Texas (July 30, 2014) – FloElite, a Flocasts...

Web Content Producer

FloElite.com, a new channel for Flocasts.com, dedicated to the 24/7 coverage of elite fitness, is seeking web producers and...

Flocasts announces dedicated Elite Fitness Media Property

For Immediate Release FLOCASTS ANNOUNCES DEDICATED ELITE FITNESS MEDIA PROPERTY  Floelite.com to provide unprecedented 24-7 coverage of elite fitness;...

"Working with Flocasts has been great! They continue to be the most unique way for us to reach our core audience. Their Flowebsite solution gives us real-time content and the ability to spread that content much further than just our homepage."
Jesse Williams
Head of Sports Marketing
"Working with Flocasts has been nothing but positive. In the beginning of the relationship, they worked with us extensively to come up with a custom program that fit exactly what we needed. The Floguys were always very professional and pleasant to work with, and they made their expertise in the running space readily available, which was invaluable resource to us, being new to the running market."
Anne Bonney
Senior Brand Manager: Run
"Flowrestling should be your homepage if you're a wrestler. It's everything wrestling and allows the fan access to all the big-time matches, tournaments, and behind the scenes so you can get to know your favorite wrestler. Thank you Flo for all that you do."
Jake Herbert
World Silver Medalist and Olympian
"Flotrack has revolutionized the sport over the past 4 years."
Wallace Spearmon
Olympian & World Champion
Martin Floreani
CEO & Co-Founder

Mark Floreani
Chief Premium Officer & Co-Founder

Madhu Venkatesan

David Weiss
SVP Multimedia Sales

Adam Fenn
Director of Events

Phil Wendler
VP Multimedia Sales

Monica Rowley
VP of Finance

Ray Machuca
Chief Content Officer

Joe Battaglia
Creative Director

Thai Huynh
VP of Product

Jason Byrne
VP of Software Development

Ryan Fenton
Milesplit Premium Director

Mark Bader
Site Head, FloWrestling

Anne Phillips
Product Manager

Don Rich
Director of State Sites

Max Crutchfield
Account Executive

Erin Phillips
UX Designer

Jessica Reina
Office Manager

Willie Saylor
Site Editor, FloWrestling

Nick Velliquette
Premium Content Marketing

Jennifer Teitell
Premium Services

Jeremy Hayes
Video Editor

Kyle Bogart
Premium Series Producer

Lavanya Rajan
System Architect

LJ Helbig
Event Manager

Christian Pyles
Site Editor, FloWrestling

Kevin Baugh
QA Manager

Todd Grasley
#AllStar Webmaster

Brandon Miles
MileSplit US National Editor

Amy Stepman
Director of Sales Marketing Solutions

Ryan Blake
Associate Producer, FloWrestling

Gayle Rich
Customer Support

Gordon Mack
Site Head, FloTrack

Becca Pang
Senior Editor, Gymnastike

Kati Breazeal
Associate Producer, Gymnastike

Marissa King
Associate Producer, Gymnastike

Cliff Bogart
Video Editor

Eram Pirani
QA analyst

Vince Barber
Premium Services

Joe Williamson
Director of Events

Jay Faulkner
UI/UX Designer

Giovanni Reyes
Account Manager

Vince Leonardi
Live Event Production

Tony Stolfa
Production Manager

Caanan Towns
Live Event Production

Matt Astrella
Digital Client Services Manager

Adam Oestreich

Colin Durina
Production Logistics & Event Marketing

Craig Pokorny
Flocaster Developer & Manager

Richard Herman
Engineering Manager

Alex Gold
Project Manager

Reid Connell
Video Editor

James Cameron
Associate Producer, FloTrack

Kris White

Jimmy Stevenson
Associate Producer, Milesplit

Marylyn Toledo
Advertising Sales Assistant

Mark Hannon
Account Executive

Meg Bellino
Associate Producer, FloTrack

Lincoln Shryack
Associate Producer, FloTrack

Patrick Sanner
Live Engineer

Paul Gandersman

Scott Rosenkrantz

Danny Cartegna
Senior Rights Manager

Taylor Dutch
Junior Editor, FloTrack